My company is profitable on paper — so why am I always squeezed on cash?

Profit on the income statement is recognised on an accrual basis (when you sell or deliver the service), but cash lands weeks or months later depending on how quickly the client pays. The result is a genuinely profitable company on paper that can still struggle to pay salaries or suppliers, purely because the timing doesn't line up.

The fix isn't "sell more" — it's a monthly cash flow forecast that shows you when cash will actually land and when expenses will go out, so you act before the crunch, not during it. A company that reviews that forecast monthly can negotiate payment terms or delay an expense before hitting the pressure point. RASEEKH builds that forecast from your actual numbers, not a general guess.